SaaS Valuation Calculator
Know Your Software Company Worth
Instantly estimate your SaaS valuation using ARR, growth rate, churn, and industry multiples. Essential for fundraising, M&A, and exit planning.
What is the SaaS Valuation Calculator?
A professional valuation tool that estimates your software company's worth using industry-standard methods. Enter your ARR (Annual Recurring Revenue), growth rate, churn rate, and select your category — we calculate valuation range, revenue multiple, and compare to benchmarks.
Whether you're fundraising from VCs, planning an exit, or just curious about your company's worth, our calculator uses the same multiples that investors and acquirers use. Understand what drives valuation and how to increase it.
Everything you need to value your SaaS
From ARR multiples to churn adjustments — complete valuation toolkit.
ARR Multiple Valuation
Industry-standard method: Valuation = ARR × Multiple. Select your category for baseline multiple.
Growth Rate Multiplier
Faster growth = higher valuation multiple. Our formula adds premium for high-growth SaaS.
Churn Rate Adjustment
High churn reduces valuation. See how improving retention adds millions in value.
Category Benchmarks
Compare multiples across vertical SaaS, horizontal, B2B, B2C, and infrastructure.
Valuation Range
Get conservative, moderate, and aggressive valuation estimates based on market conditions.
Fundraising Scenario Tool
See how much equity you'd give up for different raise amounts at your valuation.
How the SaaS Valuation Calculator works
Four inputs → complete valuation analysis.
Enter ARR
Annual Recurring Revenue
Enter Growth Rate
YoY revenue growth %
Enter Churn Rate
Monthly or annual customer churn
Select Category
Vertical, horizontal, B2B, B2C
Know your number before fundraising
Valuation determines how much equity you give up. Here's why you need to know it.
Going into investor meetings without a valuation estimate leaves you vulnerable. Know your range.
A $5M raise at $20M valuation = 25% dilution. At $30M valuation = 16.7%. Know the difference.
See exactly how growth, churn, and category affect your worth. Focus on what matters.
Whether acquisition or IPO, understanding valuation multiples helps you time your exit.
How does your multiple compare to similar SaaS companies? See where you stand.
SaaS valuation for every stakeholder
From founders to investors — actionable valuation insights.
SaaS Founders & CEOs
- Prepare for investor meetings
- Understand equity dilution scenarios
- Set fundraising targets
- Plan exit timing and strategy
- Optimize value drivers (growth, churn)
VCs & Angel Investors
- Evaluate potential investments
- Benchmark portfolio companies
- Set valuation expectations
- Model exit returns
- Negotiate with founders
M&A Advisors & Investment Bankers
- Quickly assess acquisition targets
- Prepare valuation ranges for clients
- Model deal structures
- Identify undervalued SaaS companies
- Support negotiation positions
CFOs & Finance Teams
- Model fundraising scenarios
- Prepare board presentations
- Track value creation over time
- Support equity compensation planning
- Benchmark against public comps
Built on standard SaaS valuation methods
Same multiples used by VCs, investment banks, and SaaS M&A advisors — completely free.
ARR multiple method
Standard SaaS valuation = ARR × Multiple. Multiples range from 5x (low growth) to 15x+ (hyper-growth).
Growth-adjusted multiplier
Our formula adds premium for growth: Base multiple + (Growth % - 30%) × 0.15. Faster growth = higher multiple.
No data storage
All calculations stay in your browser. Your financial data never leaves your device.
SEOScaleUp vs. spreadsheets & paid valuation tools
Free, sophisticated, and private — no subscription required.
| Feature | SEOScaleUp ✓ | Manual Spreadsheet | Paid Valuation Tool |
|---|---|---|---|
| ARR multiple valuation包 | ✓包 | ~包 | ✓包 |
| Growth rate premium包 | ✓包 | ✗包 | ✓包 |
| Churn rate adjustment包 | ✓包 | ✗包 | ✓包 |
| Category benchmarks (vertical, B2B, etc.)包 | ✓包 | ✗包 | ✓包 |
| Valuation range (conservative to aggressive)包 | ✓包 | ~包 | ✓包 |
| Fundraising dilution calculator包 | ✓包 | ~包 | ✓包 |
| Export valuation report包 | ✓包 | ✓包 | ✓包 |
| No signup / private包 | ✓包 | ✓包 | ✗包 |
| Monthly price包 | $0包 | $0包 | $99-499包 |
SaaS valuation questions answered
Everything about multiples, growth rates, and churn impact.
Know your SaaS company's worth in seconds
Join 250,000+ founders and investors who use SEOScaleUp to estimate SaaS valuation. No signup, no fees, complete privacy.