Markup Calculator
Cost + Markup = Profit Price
Instantly calculate selling price from product cost and desired markup percentage. Convert between markup and margin. Perfect for retailers, wholesalers, and ecommerce sellers.
What is the Markup Calculator?
A simple yet powerful tool that helps you determine the right selling price for your products. Enter your cost and desired markup percentage — we calculate selling price, profit per unit, and the equivalent margin percentage instantly.
Stop guessing or using outdated pricing methods. Understand the critical difference between markup and margin (a common costly mistake), test different markup scenarios, and ensure every sale contributes healthy profit to your business.
Everything you need to price profitably
From simple markup to advanced margin conversion — complete pricing toolkit.
Instant Selling Price
Enter cost and markup % → get selling price, profit per unit, and total revenue for any quantity.
Markup ↔ Margin Converter
Instantly convert between markup percentage and margin percentage — avoid costly confusion.
Reverse Markup Calculator
Know your cost and selling price? Calculate the markup percentage you're actually achieving.
Bulk Price List Generator
Enter one cost and markup — generate suggested retail prices for multiple quantity breaks.
Industry Benchmark Guide
See typical markup ranges for 50+ product categories — from electronics to apparel.
Export Price List
Download your calculated prices as CSV — perfect for inventory systems or spreadsheets.
How the Markup Calculator works
Two inputs → complete pricing analysis.
Enter Product Cost
Your cost per unit (COGS)
Enter Desired Markup %
Or enter selling price to reverse calculate
See Selling Price
Recommended retail price appears
View Margin & Profit
Margin %, profit per unit, and total
The markup vs margin trap costs businesses millions
Understanding the difference can double your profit. Here's why.
A 50% markup equals only 33% margin. Using markup when you meant margin underprices products by 17% — huge profit leak.
Want 40% margin? Use our converter to find the required markup (66.7%). No more guesswork.
Margin standardizes profit comparison. A $10 product with $5 profit = 50% margin, same as $100 product with $50 profit.
Calculate wholesale prices (lower markup) and retail prices (higher markup) from the same cost.
When supplier raises costs, recalculate selling price to maintain margin — not just add fixed dollar amount.
Markup pricing for every business type
From retail stores to manufacturers — set prices with confidence.
Retail Store Owners
- Calculate retail prices from wholesale cost
- Maintain consistent margin across categories
- Set sale prices without losing profit
- Compare margin across suppliers
- Price new inventory quickly
Wholesalers & Distributors
- Set tiered pricing for volume buyers
- Calculate landed cost + markup
- Offer competitive dealer pricing
- Maintain profitability on bulk orders
- Adjust for freight and handling costs
Ecommerce Sellers
- Price products across Amazon, Shopify, eBay
- Factor in marketplace fees into markup
- Test different price points quickly
- Calculate break-even on PPC campaigns
- Set bundle pricing profitably
Manufacturers & Makers
- Price handmade goods profitably
- Calculate cost of goods accurately
- Set wholesale and retail prices
- Price custom orders consistently
- Adjust for material cost fluctuations
Built on standard pricing formulas
Same math used by accountants and pricing consultants — completely free.
Markup = (Price - Cost) / Cost
Standard formula used worldwide for calculating markup percentage from cost.
Margin = (Price - Cost) / Price
Understanding the difference prevents costly pricing errors — we show both.
No data storage
All calculations stay in your browser. Your pricing data never leaves your device.
SEOScaleUp vs. spreadsheets & paid tools
Free, sophisticated, and private — no subscription required.
| Feature | SEOScaleUp ✓ | Manual Spreadsheet | Paid Pricing Software |
|---|---|---|---|
| Instant selling price from cost + markup | ✓ | ~ | ✓ |
| Markup ↔ Margin converter | ✓ | ~ | ✓ |
| Reverse markup (from price & cost) | ✓ | ~ | ✓ |
| Bulk price list generation | ✓ | ✗ | ✓ |
| Industry benchmark guide | ✓ | ✗ | ~ |
| Profit per unit calculation | ✓ | ~ | ✓ |
| Export price list to CSV | ✓ | ✓ | ✓ |
| No signup / private | ✓ | ✓ | ✗ |
| Monthly price | $0 | $0 | $15-49 |
Markup questions answered
Everything about markup, margin, and profitable pricing.
Stop guessing. Start marking up with confidence.
Join 2 million+ sellers who use SEOScaleUp to set profitable prices. No signup, no fees, complete privacy.