Markup Calculator
Cost + Markup = Profit Price

Instantly calculate selling price from product cost and desired markup percentage. Convert between markup and margin. Perfect for retailers, wholesalers, and ecommerce sellers.

✅ Markup %⚡ Margin %📊 Profit per unit🔒 100% free

Calculate Price →

💰50%Markup
🏷️$30Selling Price
2M+Prices Calculated
100%Free Forever
<1sInstant Results
2-WayMarkup ↔ Margin
50+Industry Benchmarks

What is the Markup Calculator?

A simple yet powerful tool that helps you determine the right selling price for your products. Enter your cost and desired markup percentage — we calculate selling price, profit per unit, and the equivalent margin percentage instantly.

Stop guessing or using outdated pricing methods. Understand the critical difference between markup and margin (a common costly mistake), test different markup scenarios, and ensure every sale contributes healthy profit to your business.

🏬 Retail📦 Wholesale🛒 Ecommerce📐Markup formulaSelling Price = Cost × (1 + Markup Percentage)🔄Markup ↔ Margin converterSee the exact margin equivalent of any markup percentage — avoid pricing mistakes.

Everything you need to price profitably

From simple markup to advanced margin conversion — complete pricing toolkit.

Instant Selling Price

Enter cost and markup % → get selling price, profit per unit, and total revenue for any quantity.

→ Price products in seconds

Markup ↔ Margin Converter

Instantly convert between markup percentage and margin percentage — avoid costly confusion.

→ Know your true profit margin

Reverse Markup Calculator

Know your cost and selling price? Calculate the markup percentage you’re actually achieving.

→ Audit your current pricing

Bulk Price List Generator

Enter one cost and markup — generate suggested retail prices for multiple quantity breaks.

→ Create wholesale pricing tiers

Industry Benchmark Guide

See typical markup ranges for 50+ product categories — from electronics to apparel.

→ Price competitively

Export Price List

Download your calculated prices as CSV — perfect for inventory systems or spreadsheets.

→ Streamline operations

How the Markup Calculator works

Two inputs → complete pricing analysis.

1

Enter Product Cost

Your cost per unit (COGS)

2

Enter Desired Markup %

Or enter selling price to reverse calculate

3

See Selling Price

Recommended retail price appears

4

View Margin & Profit

Margin %, profit per unit, and total

The markup vs margin trap costs businesses millions

Understanding the difference can double your profit. Here’s why.

✓Markup ≠ Margin (don’t confuse them!)

A 50% markup equals only 33% margin. Using markup when you meant margin underprices products by 17% — huge profit leak.

✓Set prices that actually hit profit targets

Want 40% margin? Use our converter to find the required markup (66.7%). No more guesswork.

✓Compare profitability across products

Margin standardizes profit comparison. A $10 product with $5 profit = 50% margin, same as $100 product with $50 profit.

✓Wholesale vs retail pricing

Calculate wholesale prices (lower markup) and retail prices (higher markup) from the same cost.

✓Respond to cost changes instantly

When supplier raises costs, recalculate selling price to maintain margin — not just add fixed dollar amount.

Markup pricing for every business type

From retail stores to manufacturers — set prices with confidence.

🏬

Retail Store Owners

• Calculate retail prices from wholesale cost
• Maintain consistent margin across categories
• Set sale prices without losing profit
• Compare margin across suppliers
• Price new inventory quickly

📦

Wholesalers & Distributors

• Set tiered pricing for volume buyers
• Calculate landed cost + markup
• Offer competitive dealer pricing
• Maintain profitability on bulk orders
• Adjust for freight and handling costs

🛒

Ecommerce Sellers

• Price products across Amazon, Shopify, eBay
• Factor in marketplace fees into markup
• Test different price points quickly
• Calculate break-even on PPC campaigns
• Set bundle pricing profitably

🏭

Manufacturers & Makers

• Price handmade goods profitably
• Calculate cost of goods accurately
• Set wholesale and retail prices
• Price custom orders consistently
• Adjust for material cost fluctuations

Built on standard pricing formulas

Same math used by accountants and pricing consultants — completely free.

01

Markup = (Price – Cost) / Cost

Standard formula used worldwide for calculating markup percentage from cost.

02

Margin = (Price – Cost) / Price

Understanding the difference prevents costly pricing errors — we show both.

03

No data storage

All calculations stay in your browser. Your pricing data never leaves your device.

Investopedia markup guide →Markup vs margin explained →

SEOScaleUp vs. spreadsheets & paid tools

Free, sophisticated, and private — no subscription required.

Markup questions answered

Everything about markup, margin, and profitable pricing.

Stop guessing. Start marking up with confidence.

Join 2 million+ sellers who use SEOScaleUp to set profitable prices. No signup, no fees, complete privacy.

Calculate My Markup →View markup vs margin guide✓ Markup % ✓ Margin % ✓ Profit per unit