ARR (Annual Recurring Revenue) is the #1 metric investors evaluate. Our calculator converts MRR to ARR, handles annual vs monthly billing, and projects future ARR growth—so you always know your true scale.
ARR (Annual Recurring Revenue) is the gold standard for SaaS valuation—yet 45% of founders miscalculate it by mixing one-time fees or mis-handling annual contracts. Our tool correctly computes ARR from MRR, handles annual vs monthly billing, and distinguishes committed vs total ARR.
Stop presenting inaccurate numbers to investors. SEOScaleUp's calculator shows your true recurring revenue run rate, helping you benchmark against public SaaS companies and plan for the next funding round.
Track company scale
Evaluate valuation multiples
From MRR to committed ARR — complete recurring revenue analytics.
Monthly Recurring Revenue × 12 = Annual Recurring Revenue. Instant annualization.
Distinguish contracted annual value from total run rate including month-to-month.
Based on current growth rate, forecast ARR for next 12-24 months.
Split ARR by monthly, quarterly, annual, and multi-year contracts.
See estimated valuation based on ARR × typical SaaS multiples (5x-15x).
ARR after accounting for churn, downgrades, and non-renewals.
Export PDF with ARR breakdown, growth projections, and valuation range.
Track ARR added from new customers vs expansion vs contraction vs churn.
Compare your ARR and growth rates against SaaS industry percentiles.
No complex accounting. Just accurate recurring revenue.
Monthly Recurring Revenue
Value of prepaid annual subscriptions
Monthly or annual churn rate
Total ARR, committed ARR, net ARR
ARR is the universal language of SaaS valuation.
Accurate ARR = accurate multiple.
Investors trust clear ARR calculations.
See how you compare to $1B+ ARR companies.
Trusted by SaaS leaders worldwide.
Total, committed, and net ARR.
No signup, no credit card, no limits.
| Feature | SEOScaleUp ✓ | Manual Spreadsheets | Premium Tool ($99+) |
|---|---|---|---|
| MRR to ARR Conversion | ✓ | ~ (Manual multiply) | ✓ |
| Committed vs Total ARR | ✓ | ✗ | ✓ |
| ARR Growth Projection | ✓ | ✗ | ✓ |
| ARR by Billing Frequency | ✓ | ✗ | ✓ |
| Valuation Multiple Estimator | ✓ | ✗ | ~ | Net ARR (w/ Churn) | ✓ | ~ | ✓ | Cohort ARR Analysis | ✓ | ✗ | ✓ |
| Unlimited Free Use | ✓ | ✓ | ✗ |
| No Signup Required | ✓ | ✓ | ✗ |
ARR (Annual Recurring Revenue) = MRR × 12. MRR is monthly view for operational tracking. ARR is annualized view for valuation and board reporting. Investors value SaaS companies based on ARR multiples (typically 5x-15x). $1M ARR company might be valued at $8M-$12M.
Committed ARR = revenue from active contracts with remaining term (annual+multi-year). Total ARR = committed ARR + month-to-month customers annualized. Committed ARR is higher quality because it's guaranteed. Public SaaS companies emphasize committed ARR in earnings reports.
Monthly customers: MRR × 12. Annual customers: contract value. Multi-year: contract value ÷ years × 1 (recognize annually). Our calculator handles all billing frequencies and shows the blended ARR. Proper calculation is essential for accurate valuation.
$1-5M ARR: 5-8x. $5-20M ARR: 8-12x. $20M+ ARR: 10-15x. Premium multiples for high-growth (50%+ YoY) or high-margin (80%+) SaaS. Our valuation estimator shows your company's estimated worth based on current ARR and growth rate.
Gross ARR churn = ARR lost from cancellations ÷ Starting ARR. Net ARR = Gross ARR - Expansion ARR. 10% annual churn means you lose $100k of every $1M ARR annually. Top SaaS companies have <5% gross churn. Our net ARR calculator shows true recurring revenue after churn.
Pre-seed: $0-100k ARR. Seed: $100k-1M ARR. Series A: $1-5M ARR. Series B: $5-15M ARR. Series C+: $15M+ ARR. Growth rate matters more than absolute ARR—investors want 100%+ YoY growth at early stages, 50%+ at later stages.
100% free forever. No premium tiers, no subscription, no credit card required. Use unlimited calculations, model unlimited scenarios, and export investor-ready reports at no cost.
Yes. Export professional PDF reports with ARR breakdown, growth projections, valuation estimates, and cohort analysis. Perfect for board decks, data rooms, and investor updates.
Know your ARR, committed ARR, and valuation range. Present with confidence to investors and board members. 100% free, always.
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