Most product businesses underestimate COGS by 20%+—killing margins. Our calculator helps you track direct materials, labor, shipping, and overhead to reveal your true product profitability.
COGS is the single most misunderstood number in product businesses. Many entrepreneurs exclude shipping, packaging, or labor—leaving them with artificially high margins. Our calculator ensures you account for every direct cost: materials, production labor, freight, customs, and storage.
Stop pricing products based on incomplete data. SEOScaleUp's COGS tool helps you calculate per-unit costs, analyze margin impact, and identify cost-saving opportunities across your supply chain.
Track production costs
Optimize product margins
From raw materials to delivered cost — full visibility.
Add all component costs: materials, components, packaging, and sub-assemblies.
Include production wages, contract manufacturing, and assembly labor per unit.
Add inbound freight, customs duties, and last-mile delivery to customer.
Allocate factory utilities, equipment depreciation, and quality control costs.
See gross profit, gross margin %, and contribution margin after COGS.
Based on COGS and fixed costs, see units needed to break even.
Compare COGS across product lines to identify your most profitable SKUs.
See what percentage of revenue goes to direct costs—key efficiency metric.
Test how material cost reductions or bulk discounts impact margins.
No accounting degree required. Just enter your costs.
Value of stock at period start
Raw materials and finished goods bought
Value of stock at period end
Labor, freight, customs, packaging
Accurate COGS is the foundation of profitable pricing.
Identify hidden costs and adjust pricing accordingly.
Our cost reduction simulator reveals optimization opportunities.
Correct COGS reduces taxable income legally.
Trusted by product businesses worldwide.
From materials to freight to overhead.
No signup, no credit card, no limits.
| Feature | SEOScaleUp ✓ | Manual Spreadsheets | Premium ERP ($99+) |
|---|---|---|---|
| Multi-Category Cost Tracking | ✓ (12+ categories) | ~ (Manual entry) | ✓ |
| Landed Cost (Freight + Duties) | ✓ | ✗ | ✓ |
| Direct Labor Allocation | ✓ | ✗ | ✓ |
| Overhead Allocation | ✓ | ~ | ✓ |
| Gross Margin Analysis | ✓ | ~ | ✓ |
| Breakeven Calculator | ✓ | ✗ | ~ |
| Multi-Product Comparison | ✓ | ✗ | ✓ |
| Unlimited Free Use | ✓ | ✓ | ✗ |
| No Signup Required | ✓ | ✓ | ✗ |
COGS includes all direct costs to produce or acquire products: raw materials, direct labor, manufacturing supplies, freight-in, customs duties, and packaging. It excludes indirect costs like marketing, admin salaries, rent, and distribution. Our calculator helps you capture every direct cost for accurate margins.
COGS is directly tied to product creation—without it, you have no product to sell. Operating expenses (SG&A) include rent, marketing, salaries, and utilities. Understanding the difference is critical: COGS subtracts from revenue to get gross profit; operating expenses subtract further to get net profit.
It varies by industry. Retail: 65-75% of revenue. Manufacturing: 50-65%. Software: 10-20%. Restaurants: 30-40%. Lower COGS ratio means higher gross margins. Our calculator shows your ratio so you can benchmark against industry averages.
Freight-in (shipping raw materials to your factory) is included in COGS. Freight-out (shipping finished goods to customers) is generally an operating expense, not COGS. However, if you offer "free shipping," many businesses include outbound freight in COGS for margin accuracy. Our calculator lets you decide.
FIFO (First-In-First-Out) assumes oldest inventory sells first—best for perishables. LIFO (Last-In-First-Out) is allowed for tax purposes in some countries. Weighted average smooths price fluctuations. Our calculator supports all methods; check with your accountant for tax implications.
Higher COGS = lower taxable income = lower taxes. But COGS must be legitimate direct costs. Understating COGS (by excluding costs) increases your tax bill. Overstating COGS (including non-direct costs) risks IRS penalties. Our calculator helps you track accurate, defensible COGS.
100% free forever. No premium tiers, no subscription, no credit card required. Use unlimited calculations, track unlimited products, and export reports at no cost.
Service businesses don't have physical goods, so they use "Cost of Services" instead of COGS. However, if you sell products alongside services (e.g., consulting + books), use our tool for the product portion. For pure services, focus on direct labor and subcontractor costs.
Know exactly what each product costs to make or source. Price profitably, reduce waste, and maximize margins. 100% free, always.
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