KZ
Khaleeque Zaman — Founder, SEOScaleUp
Updated: May 29, 2026 · 16 min read · Pricing verified from official sources
💰 Pricing Verified 🔍 No Affiliate Bias

Moz has been around since 2004. It invented the Domain Authority (DA) metric that every SEO professional still quotes daily. It built MozBar, one of the most-installed SEO browser extensions ever. And in 2026, it still has a loyal user base — especially among agencies who've been with the platform for a decade.

But the SEO tool market has changed radically since Moz's heyday. AI-powered platforms are rewriting what's possible. Competitors have added feature layers Moz still doesn't have. And the big question every buyer is asking in 2026 is: is Moz's pricing justified for what you actually get?

This guide tears apart every Moz plan, compares it to SEMrush, Ahrefs, SE Ranking, and Mangools — and then shows you why SEOScaleUp delivers more for dramatically less.

⚡ Quick Verdict

Moz Pro is a mid-tier tool at a mid-tier price — but with below-average feature density in 2026. At $79–$143/month (annual), you're paying more than Mangools for a smaller feature set than SE Ranking. The one thing Moz still does well? Domain Authority metrics and beginner-friendly UX. But if you need AI features, content tools, internal linking, or genuine all-in-one capability, Moz isn't it. SEOScaleUp starts at ~$24/month and includes everything Moz is missing — plus 50+ AI features built in.

$1,794
Moz Median Annual Spend
Based on 110 verified purchases
$49/mo
Moz Entry Price (monthly)
$39/mo billed annually
$239/mo
Moz Premium Plan
Top tier, annual billing
~$24/mo
SEOScaleUp Entry Price
All features included
Plan Breakdown

Moz Pro Pricing 2026: Every Plan, Honestly Rated

Moz Pro offers 4 plans. All prices below are annual billing (20% discount applied). Monthly billing is 25% more expensive across the board.

Starter
$39/mo
Billed annually ($468/year)
$49/mo if billed monthly
  • 1 user seat
  • 1 campaign / tracked site
  • 50 keyword rankings tracked
  • MozBar Premium access
  • Basic keyword research
  • Competitor research tools
  • Site crawl (up to 100K pages)
For: Complete beginners tracking 1 site with minimal needs. You'll hit its limits in weeks.
Most Popular
Standard
$79/mo
Billed annually ($948/year)
$99/mo if billed monthly
  • 1 user seat
  • 3 campaigns / tracked sites
  • 300 keyword rankings tracked
  • MozBar Premium
  • Full keyword + link research
  • Site crawl up to 400K pages/wk
  • On-page optimization tools
For: Freelancers managing a few clients. 300 tracked keywords disappears fast on a real project.
Medium
$143/mo
Billed annually ($1,716/year)
$179/mo if billed monthly
  • 1 user (+ $49/mo extras)
  • 10 campaigns / tracked sites
  • 1,500 keyword rankings tracked
  • 2M page crawl / week
  • Priority support
  • Daily rank updates
  • Custom reports
For: Growing agencies. This is where Moz starts earning its price — but it's still behind SE Ranking feature-for-feature.
Premium
$239/mo
Billed annually ($2,868/year)
$299/mo if billed monthly
  • 3 user seats (+ add-ons)
  • 25 campaigns / tracked sites
  • 3,000 keyword rankings tracked
  • 1.25M pages crawled/week
  • Phone support
  • API access ($5/mo add-on)
  • White-label reports (add-on)
For: Medium-to-large agencies. At $239/mo, you should be comparing this to SE Ranking Pro and asking hard questions about ROI.

⚠️ The annual trap: Moz aggressively pushes annual billing — but that means you're locked in for 12 months. If your needs change or you want to switch platforms mid-year, you typically don't get a refund on unused months. The "20% savings" headline masks the real commitment.

What Moz Doesn't Include in 2026 (And Should)

AI-powered features
Moz: NoneSEOScaleUp: 50+ built-in
Content marketing tools
Moz: Not includedSEOScaleUp: Included
Internal linking engine
Moz: NoSEOScaleUp: AI-powered ✓
AI topic clusters
Moz: NoSEOScaleUp: Yes ✓
WordPress integration
Moz: NoSEOScaleUp: WP ScaleEngine ✓
Local SEO tools
Moz Local: +$14/mo add-onSEOScaleUp: Included
PPC / Ad research
Moz: NoneSEMrush: Yes ($140+)
Free trial length
Moz: 30 daysSEOScaleUp: Free trial available
Market Pricing Reality

Every Major SEO Tool's Real Price in 2026

Here's what the full market looks like — including the real monthly cost (annual billing), not the teaser prices. The gap between what tools advertise and what you actually pay is significant.

True Entry-Level Cost Comparison (Annual Billing, Monthly Equivalent)
What you actually pay per month for a usable single-user setup — all features needed for basic SEO work
🔴 SEMrush Pro
$117/mo
$1,408/year
Base: $117.33/mo+$45/mo extra user+$99/mo AI features+$60/mo content tools
🔵 Ahrefs Lite
$108/mo
$1,296/year
Credit-based billingNo content toolsNo PPC dataNo free trial
⬛ Moz Standard
$79/mo
$948/year
Only 300 tracked keywordsNo AI featuresNo content toolsNo internal linking
🟣 SE Ranking Core
$103/mo
$1,238/year
2,000 tracked keywords/daySome AI featuresNo WP integrationNo internal linking
🟤 Mangools Basic
$38/mo
$456/year
Keyword research onlyNo technical auditNo AILimited for agencies
🟢 SEOScaleUp
~$24/mo
~$288/year · ALL features included
50+ AI featuresAll tools built-inNo add-ons neededWP integrationInternal linking engine
Annual Cost for a Full SEO Setup — Solo User
USD/year · Annual billing applied · Includes all features needed for complete SEO work
SEMrush Ahrefs Moz SE Ranking Mangools SEOScaleUp
Head-to-Head

Moz vs SEMrush vs Ahrefs vs SE Ranking vs SEOScaleUp

Let's stop talking about price alone and look at what you actually get for your money. This is the comparison matrix that matters most when choosing your 2026 SEO stack.

Feature 🏆 SEOScaleUp Moz Pro SEMrush Ahrefs SE Ranking
Entry Price (annual/mo) ~$24/mo $39/mo $117.33/mo $108/mo $103.20/mo
Top-tier price (annual/mo) ~$79/mo $239/mo $417/mo $333/mo $259/mo
Keyword Research ✓ AI-powered ✓ Good ✓ Best (26.4B kw) ✓ Excellent ✓ Good
Rank Tracking ✓ Daily ~ 50–3,000/plan ✓ 500–5,000/plan ✓ Good ✓ 2,000/day (Core)
Backlink Analysis ✓ Full suite ~ Link Explorer ✓ 43T links ✓ 35T links (best) ✓ Good
Technical SEO Audit ✓ AI recs ✓ Basic ✓ Up to 1M pages ✓ Good ✓ Good
Domain Authority Metric ✓ Includes DA/DR data ✓ DA (Moz invented it) ✓ Authority Score ✓ DR (widely used) ✓ Domain Trust
AI Features Built-in ✓ 50+ features ✕ None in 2026 ✕ +$99/mo add-on ✕ Very limited ~ Basic
Content Marketing Tools ✓ Included ✕ Not included ✕ Guru+ only ✕ Limited ✓ Good
Internal Linking Tool ✓ AI-powered (unique) ✕ None ✕ None ✕ None ✕ None
AI Topic Clusters ✓ Yes ✕ No ✕ No ✕ No ✕ No
Local SEO ✓ Included ~ Moz Local: +$14/mo ~ +$30/mo add-on ✕ None ✓ Included
WordPress Integration ✓ WP ScaleEngine ✕ None ✕ None ✕ None ✕ None
PPC / Ad Research ~ Basic ✕ None ✓ Excellent ✕ None ~ Limited
Competitor Gap Analysis ✓ Full suite ~ Basic ✓ Excellent ✓ Good ✓ Good
Free Trial ✓ Yes 30 days 7 days ✕ None (paid only) 14 days
Full Pricing Comparison

Every SEO Tool's Full Pricing Tiers — 2026

Below is the complete side-by-side pricing for every major tool at every tier. Annual billing rates used throughout.

Price Per Plan Tier — All Tools (Annual Billing, $/month)
Lower is better · Entry = cheapest plan · Mid = middle tier · Top = highest standard plan
SEOScaleUp Moz SEMrush Ahrefs SE Ranking
🏆 Best Value — #1 Pick
All-in-One Plan
~$24
/month · all features included
Save 70–90% vs competitors
  • 50+ AI features included
  • Keyword research + tracking
  • Backlink analysis
  • Technical audit (AI recs)
  • Content tools included
  • AI Internal Linking (unique)
  • AI Topic Clusters
  • Local SEO included
  • WP ScaleEngine
  • No hidden add-ons
⚡ Start Free Trial
💸 Most Expensive
Pro Plan
$117
/month · annual billing
+$99/mo for AI features
  • 26.4B keyword database
  • Rank tracking (500 kw)
  • Site audit up to 100K pages
  • AI features: +$99/mo add-on
  • Content tools: Guru+ only
  • Extra users: +$45/mo each
  • Local SEO: +$30/mo
  • No WP integration
  • No internal linking tool
Visit SEMrush ↗
Standard Plan
$79
/month · annual billing
Only 300 tracked keywords
  • Keyword + backlink research
  • Site crawl (400K pages/wk)
  • 3 campaigns
  • MozBar Premium
  • On-page optimization
  • No AI features (2026)
  • No content tools
  • No internal linking
  • No WP integration
  • No PPC research
Visit Moz ↗
Lite Plan
$108
/month · annual billing
Credit-based · no free trial
  • 35T+ backlink index (best)
  • Keyword research
  • Site audit (5K credits/mo)
  • Rank tracking
  • No AI features
  • No content tools
  • No local SEO
  • Credits deplete fast
  • No WP integration
Visit Ahrefs ↗
Core Plan
$103
/month · annual billing
  • 2,000 keywords/day tracked
  • 10 projects
  • Site audit + backlinks
  • Rank tracking
  • Some AI features
  • No WP integration
  • No internal linking tool
  • Weaker backlink vs Ahrefs
Visit SE Ranking ↗
Basic Plan
$38
/month · annual billing
  • KWFinder keyword research
  • Rank tracking
  • Beginner-friendly UI
  • 10-day free trial
  • No technical SEO audit
  • No AI features
  • No content tools
  • Not scalable for agencies
  • No internal linking
Visit Mangools ↗
Real Cost Calculator

What a 3-Person Team Really Pays Per Year

The "entry price" is always the headline. Here's the honest math for a 3-person SEO team that needs keyword research, rank tracking, site auditing, content tools, and AI features — all the things a real agency or in-house team requires.

Annual Total Cost — 3-Person Team, Full Feature Set
USD/year · Includes all add-ons required for a complete setup · Annual billing
Tool Base Plan/mo +AI Features +Content Tools +Extra Users (×2) Real Monthly Total Annual Total
SEOScaleUp ~$79 Included Included Included ~$79/mo ~$948
Moz Medium $143 Not available Not available +$49/mo each $241/mo $2,892
SEMrush Guru $208 +$99/mo Included +$80/mo each $467/mo $5,604
Ahrefs Standard $199 N/A Not included +$75/mo each $349/mo $4,188
SE Ranking Pro $187 Basic only Included +$36/mo each $259/mo $3,108

💡 The math is brutal for SEMrush: A 3-person team on SEMrush Guru with AI features costs $5,604/year. SEOScaleUp delivers the same (and more — including the AI Internal Linking tool that no other platform offers) for ~$948/year. That's a saving of over $4,600 per year — enough to hire a junior SEO for a quarter.

The Better Option

Why SEOScaleUp Beats Moz (and Every Competitor) on Value in 2026

The SEO tool market in 2026 has a clear problem: every platform charges more while delivering incrementally less. Moz hasn't added meaningful AI features. SEMrush hides its best features behind add-on paywalls. Ahrefs moved to a credit model that penalizes heavy users.

SEOScaleUp was built from scratch with a different philosophy: every feature at every price point, AI-first from day one, no hidden add-ons.

🏆 2026 Best Value SEO Platform
SEOScaleUp vs The Field
Everything Moz, SEMrush, and Ahrefs charge extra for — built into your base plan from day one.
~90%
Savings vs SEMrush team plan
50+
AI features included
$0
Add-on fees
#1
Only tool with AI internal linking
⚡ Start Free — No Credit Card

6 Features SEOScaleUp Has That Moz, SEMrush & Ahrefs Don't

Exclusive FeatureSEOScaleUpMozSEMrushAhrefs
AI Internal Linking Engine✓ Full AI automation✕✕✕
AI Topic Cluster Builder✓ From 1 seed keyword✕✕✕
WordPress ScaleEngine✓ Native WP integration✕✕✕
SEO Strategy AI Builder✓ 90-day roadmap✕✕✕
Search Console Deep Insights✓ CTR trends + cannibalization~ Basic~ Limited~ Limited
All Features in Base Plan✓ No paywalls✕✕✕
Decision Guide

Which SEO Tool Should You Actually Use in 2026?

Stop paying for features you don't need — and stop missing features you actually require. Here's the honest breakdown of who each tool is right for:

✅ Best for Most People
SEOScaleUp
The right choice for: bloggers, freelance SEOs, small-to-mid agencies, WordPress users, e-commerce sites, and any team that wants AI features without enterprise pricing. If you're currently paying $79–$239/month for Moz and not using 30%+ of its features, this is your upgrade path.
From ~$24/mo · All features · Free trial
For: Beginners who care about DA
Moz Pro
If your clients and reports revolve around Domain Authority as a metric, or you're a true beginner who wants a gentle learning curve, Moz's UX is its best feature. But you'll outgrow the Starter and Standard plans fast — and the price escalates quickly with no AI to justify it.
$39–$239/mo · 30-day free trial
For: Enterprise PPC + SEO teams
SEMrush
If you manage large PPC budgets alongside SEO and need the deepest ad research data available, SEMrush is the only tool with both. Just be ready for the real price: $400–$700/month once you add the features you'll actually use.
$117–$417/mo · 7-day trial
For: Link building specialists
Ahrefs
If your primary job is link building, link auditing, or outreach — Ahrefs has the most accurate and freshest backlink index in the industry. Just know that the credit model penalizes heavy use, and there's no free trial on paid plans.
$108–$333/mo · No free trial
For: Mid-market agencies on budget
SE Ranking
If you're migrating from SEMrush and want a lower price with white-label reporting, SE Ranking is a solid mid-market step-down. Not as feature-rich as SEOScaleUp, but a reasonable agency option. Check our SEO tool comparisons for a full breakdown.
$65–$259/mo · 14-day trial
For: Beginner bloggers only
Mangools
If you write a personal blog and just want to find low-competition keywords without complexity, Mangools gets the job done cheaply. But you'll hit its ceiling by your third client — and there's no path up that doesn't involve switching platforms entirely.
$38–$98/mo · 10-day trial

🔗 More comparisons: See our full Ahrefs vs SEMrush 2026 breakdown, our SEMrush vs Ubersuggest comparison, and our guide to the Best SEMrush Alternative in 2026 — all based on real campaign data.

FAQ

Moz Pricing: Frequently Asked Questions

Moz Pro has 4 plans on annual billing in 2026: Starter ($39/mo), Standard ($79/mo), Medium ($143/mo), and Premium ($239/mo). Monthly billing adds approximately 25% to each price — Starter becomes $49/mo and Standard becomes $99/mo. The median Moz Pro customer pays $1,794/year based on 110 verified purchases.
At entry level, yes — Moz Starter at $39/mo beats SEMrush Pro ($117/mo) and Ahrefs Lite ($108/mo). But it's not a fair comparison: Moz Starter only tracks 50 keywords and 1 site, while SEMrush Pro tracks 500 keywords across 5 projects. For an equivalent-capability setup, Moz Medium at $143/mo is the better comparison point — and at that price, it's competitive with SE Ranking but still lacks AI features, content tools, and internal linking.
Yes — Moz offers a 30-day free trial. This is one of Moz's genuine advantages over competitors like Ahrefs (no free trial for paid plans) and SEMrush (7-day trial only). The 30-day window gives you real time to evaluate the platform before committing to an annual plan.
Moz has at least two documented hidden cost categories: (1) Extra user seats cost $49/month per additional user on Medium/Premium plans. (2) Moz Local (for local SEO features) is a separate product starting at $14/month per location — not included in any Moz Pro plan. API access on the Premium plan is an additional $5/month. If you need white-label reporting, that's an add-on too.
No — as of May 2026, Moz Pro does not include AI-powered features in any plan. This is a significant gap compared to the market. SEMrush's AI Visibility Toolkit is a $99/month add-on. SE Ranking has basic AI features on some plans. Only SEOScaleUp includes 50+ AI features as a core part of its base plan — including AI Topic Clusters, AI Internal Linking, and an SEO Strategy Builder — without any add-on cost.
For most users, SEOScaleUp is the best Moz alternative in 2026. It costs less than Moz Standard ($79/mo) while offering AI features, content tools, an internal linking engine, WordPress integration, and local SEO — all in one platform with no add-ons. For enterprises needing deep PPC research, SEMrush is the alternative. For pure link analysis, Ahrefs wins. For mid-market agencies, SE Ranking is a reasonable option. See our full SEO tool comparison guides for detailed breakdowns.

Stop Paying Moz Prices for 2016 Features

SEOScaleUp gives you AI-powered SEO — keyword research, rank tracking, backlinks, technical audit, content tools, internal linking, and more — for less than Moz's entry plan.

⚡ Start Free Trial — No Credit Card Required